Medical Affairs

Building a comprehensive medical strategy requires deep scientific and analytical expertise, as well as access to clinical experts, strategic approaches, and innovative solutions. With IQVIA’s leadership in Real World Evidence, its deep experience and sophistication in identifying and mapping thought leaders and their communities of practice, and its proficiency in crafting scientific value statements, you can tap into Connected Intelligence to develop and augment your medical strategy throughout your product’s lifecycle.

In this transformed market, the role of field medical affairs must evolve to deliver maximum value. Empower and enable field medical teams to navigate the changing landscape, from emerging healthcare data assets to the articulation of a clinical and economic story. Training, managing, and educating field medical associates are more important than ever before. From design to recruitment, through management and value demonstration, IQVIA can support your outsourcing needs.

Communicating the clinical need, efficacy, and safety of your product is increasingly important as products become more niche and treatment guidelines more complex. So how do you effectively share your scientific value statements with providers? IQVIA works alongside your organization to develop an effective scientific foundation to engage patients, payers, and providers through multiple formats and channels such as publication development and execution, medical communication strategies, congress and meeting execution, advisory boards, and internal medical affairs training. 

Whether medical information is managed by your internal teams, or there is a need to augment your efforts, IQVIA can help streamline incoming medical information from various avenues into a more centralized hub. From staffing and responding to medical and product inquiries via call centers, IQVIA has the technological and scientific know-how to bring efficiency to the forefront.

The need to prove the clinical and economic value proposition of products continues to grow when it comes to key stakeholders – the payers, the provider, and the patients. Tapping into one of the largest real world data sources in the world with IQVIA enables you to conduct real world evidence studies more quickly and efficiently to confidently meet the needs of stakeholders.