Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreYour world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
Learn MoreFor government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREGet the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
LEARN MOREDifferentiated roles to support your promotional strategy designed to meet local market needs, increase sales productivity, and maximize your ROI.
Successful deployment models are dependent upon orchestrated engagement, which means thinking holistically about the stakeholders who are influencing brand performance. To inform your design, an understanding of the landscape, therapeutic area, competitive environment, payer coverage, HCP access, product lifecycle status, and other market dynamics are critical. To achieve success factors for your brand, develop an evidence-driven model to determine which skilled sales professionals are needed, including when, where and how they should be deployed.
IQVIA’s Personal Selling Teams are designed with agility and flexibility to scale appropriately based on volume, geography, and market factors to drive productivity and effectiveness.
