

Are you even certain that the most basic information – your customers' contact details and affiliations – is correct? The odds are against you since there's a 30 percent chance that the information on any entity has changed in the last 24 months and if your database is incomplete or out of date, what opportunities are you missing? How can you practice customer centricity? Or comply with the General Data Protection Regulation (GDPR)? IQVIA OneKey™ provides you with ever-fresh identification data on the universe of healthcare professionals (HCPs) and healthcare organizations (HCOs) to improve the efficiency of your sales and marketing efforts.