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Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
EMEA Thought Leadership
White Paper
Overcoming Pharma's Launch Performance Problem
Oct 26, 2022
- Library
- Overcoming Pharma's Launch Performance Problem
Get instant access
This paper explores pharma's launch performance problem and the challenges of the new launch environment. Immediate environmental impact such as lockdowns have resolved, but patient backlogs, changes in healthcare professional (HCP) engagement and budget constraint will impact for years. For launch success in this environment, companies must have a clear understanding of these evolving dynamics and act early to adapt their launch plans to evolving patient, physician, and payor needs.
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