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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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Article
Prevailing Trends in Emerging Biopharma
Strong innovation, greater independence, increasing promotional pressure
Aug 24, 2022

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IQVIA presented the first in a series of virtual learning sessions for emerging biopharmaceutical (EBP) companies on the critical success factors for product commercialization. This article summarizes the first session, which focused on prevailing trends in levels of innovation, go-to-market strategies, and promotional spending.

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