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As a global community, IQVIA continuously invests and commits to advancing human health.
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Primary Intelligence
Today there is more data than ever. Each set of primary and secondary data provides important insights, but that data needs to be integrated. Current market research solutions leave a gap because they are unable to integrate the depth and breadth of insights required in today’s complex markets. IQVIA's Primary Intelligence is the exception.
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Commercial Analytics
IQVIA provides segmentation and targeting, call planning and resource optimization, multichannel marketing, and performance management and compensation solutions for clients throughout the Middle East and Africa.
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Management Consulting Services
IQVIA can help you take the decisions that lead to success. With a wide array of management consulting services and a patient-centric approach, we can help you succeed in today's healthcare market.
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R&D Solutions
IQVIA brings together human data, data science and human science to harness advances in technology, analytics and human ingenuity and enable a more modern approach to clinical development.
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Site Relationships and Network
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Contract Sales and Medical Solutions
Healthcare is in a constant state of perpetual advancement and development, and healthcare businesses need to innovate and grow ahead of the market to succeed.
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MedTech Solutions
Today’s constantly developing technologies are pushing the boundaries of medical devices’ capabilities, adding new benefits and features that enhance patients’ lives and create new categories of buyers and influencers who play a larger role.
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Guiding through unprecedented innovations to reshape oncology
In the Middle East, oncology is increasingly becoming a major focus in healthcare. Today, it is the 6th highest selling therapy area and one of the fastest growing therapy areas in the region.
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You know your questions – let us bring you the right real-world answers
Your work promises the potential to improve health outcomes. At IQVIA, we strive to help you by providing you with the complete understanding, tools, evidence and communications you need to realize that potential. It’s an exciting time to reimagine what’s possible.
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Technology Solutions
With state-of-the-art technology and a global database, we help push the potential of human science higher and help our clients achieve it by improving healthcare professionals’ understanding of their patients’ needs.
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Re-imagine pharmaceutical distribution and supply chain management
Digital disruption is empowering companies across industries with unbeatable competitive edge. Organizations that do not adopt and integrate digital technologies will experience debilitating disadvantages in a competitive marketplace.
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Provider Solutions
IQVIA's comprehensive suite of healthcare provider solutions equip you with latest tools and technologies needed to build a smart and sustainable health setup. Talk to our experts and let us help you get started on your pathway to sustainable growth.
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IQVIA Public Health interventions work to improve the health of entire populations
IQVIA’s Public Health solutions offer powerful insights and innovative digital solutions with speed and agility to introduce modern approaches for public health surveillance and quality improvement.
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The IQVIA difference
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
EMEA Thought Leadership
Case Study
Brand Health Tracking Study to Understand the Drivers of Brand Performance in the ME Countries
Oct 06, 2022
- Locations
- Middle East & Africa
- Brand Health Tracking Study to Understand the Drivers of Brand Performance in the ME Countries
A leading global player in the food and beverage category, with a focus on infant nutrition segment wants to understand the drivers of their brand performance. They wanted to run this study for their top 3 brands and top 3 competitor brands with the HCP's, to better understand their preferences, prescribing behaviors, assessing company image, and check brand performance vs competition. IQVIA conducted primary market research with HCPs to achieve the objectives and developed and administered a discussion guide to track various KPI's. Read more in this case study.