Gain a complete 360-degree view of your brand performance against key competitors and benefit from customized awareness, trial and usage studies. Get real-time tracking of new product launches and new promotional campaigns at retail pharmacies for an even clearer perspective.
At IQVIA, we can help you with:
IQVIA has the expertise and resources to provide you with reliable post-launch services for your brand. With Radar Dynamics, custom ATU research services, and pharmacy trackers, you get the analytics, data and reports you need to maintain and enhance successful brand.
Design successful launch programs
Take impactful corrective actions
Understand therapy-level dynamics better
Manage trade channels more efficiently
