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Middle East and Africa
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As a global community, IQVIA continuously invests and commits to advancing human health.
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SOLUTIONS
Primary Intelligence Commercial Analytics Management Consulting Services R&D Solutions Contract Sales and Medical Solutions MedTech Solutions Oncology Solutions Real World Evidence Solutions Technology Solutions Supply Chain Solution Provider Solutions Public Health Solutions
Primary Intelligence
Today there is more data than ever. Each set of primary and secondary data provides important insights, but that data needs to be integrated. Current market research solutions leave a gap because they are unable to integrate the depth and breadth of insights required in today’s complex markets. IQVIA's Primary Intelligence is the exception.
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Pre-Launch Research
Pre-Launch Research (desc)
Post-Launch Research
Post-Launch Research (desc)
Promotional Effectiveness Insights
Promotional Effectiveness Insights (desc)
Disease Insights
Disease Insights (desc)
Trade Channel Insights
Trade Channel Insights (desc)
Commercial Analytics
IQVIA provides segmentation and targeting, call planning and resource optimization, multichannel marketing, and performance management and compensation solutions for clients throughout the Middle East and Africa.
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Pre-Launch Research
Pre-Launch Research (desc)
Post-Launch Research
Post-Launch Research (desc)
Promotional Effectiveness Insights
Promotional Effectiveness Insights (desc)
KOL Mapping
KOL Mapping (desc)
Disease Insights
Disease Insights (desc)
Management Consulting Services
IQVIA can help you take the decisions that lead to success. With a wide array of management consulting services and a patient-centric approach, we can help you succeed in today's healthcare market.
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Transactional Advisory Services
Transactional Advisory Services (desc)
Market Entry Strategies
Market Entry Strategies (desc)
Portfolio Strategy
Portfolio Strategy (desc)
Brand and Commercial Strategies
Brand and Commercial Strategies (desc)
Pricing and Market Access
Pricing and Market Access (desc)
R&D Solutions
IQVIA brings together human data, data science and human science to harness advances in technology, analytics and human ingenuity and enable a more modern approach to clinical development.
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Site Relationships and Network
Site Relationships and Network (desc)
Partner Sites
Partner Sites (desc)
Patient Recruitment
Patient Recruitment (desc)
Study Start-Up
Study Start-Up (desc)
Patient Retention
Patient Retention (desc)
Research Capability Support and Enhancement
Research Capability Support and Enhancement (desc)
Contract Sales and Medical Solutions
Healthcare is in a constant state of perpetual advancement and development, and healthcare businesses need to innovate and grow ahead of the market to succeed.
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Patient Support Programs
Patient Support Programs (desc)
MedTech Solutions
Today’s constantly developing technologies are pushing the boundaries of medical devices’ capabilities, adding new benefits and features that enhance patients’ lives and create new categories of buyers and influencers who play a larger role.
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Guiding through unprecedented innovations to reshape oncology
In the Middle East, oncology is increasingly becoming a major focus in healthcare. Today, it is the 6th highest selling therapy area and one of the fastest growing therapy areas in the region.
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You know your questions – let us bring you the right real-world answers
Your work promises the potential to improve health outcomes. At IQVIA, we strive to help you by providing you with the complete understanding, tools, evidence and communications you need to realize that potential. It’s an exciting time to reimagine what’s possible.
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Technology Solutions
With state-of-the-art technology and a global database, we help push the potential of human science higher and help our clients achieve it by improving healthcare professionals’ understanding of their patients’ needs.
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Regulatory
Regulatory (desc)
Commercial Effectiveness
Commercial Effectiveness (desc)
Patient/HCP Engagement
Patient/HCP Engagement (desc)
Digital Engagement
Digital Engagement (desc)
Re-imagine pharmaceutical distribution and supply chain management
Digital disruption is empowering companies across industries with unbeatable competitive edge. Organizations that do not adopt and integrate digital technologies will experience debilitating disadvantages in a competitive marketplace.
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Provider Solutions
IQVIA's comprehensive suite of healthcare provider solutions equip you with latest tools and technologies needed to build a smart and sustainable health setup. Talk to our experts and let us help you get started on your pathway to sustainable growth.
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Hospital Information System
Hospital Information System (desc)
Mobile & Home Health Tech Solutions
Mobile & Home Health Tech Solutions (desc)
Revenue Cycle Management
Revenue Cycle Management (desc)
Patient Level Information Costing System
Patient Level Information Costing System (desc)
IQVIA Public Health interventions work to improve the health of entire populations
IQVIA’s Public Health solutions offer powerful insights and innovative digital solutions with speed and agility to introduce modern approaches for public health surveillance and quality improvement.
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The IQVIA difference
IQVIA Connected Intelligence™
IQVIA Healthcare-grade AI™
IQVIA Healthcare
PRODUCTS
HCP Space Hospital Information System Mobile & Home Health Revenue Cycle Management Patient Level Information Costing System IQVIA Health Insurance Management
Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Central America and Caribbean Colombia Mexico United States
Europe
Adriatic Netherlands Belgium Nordics Bulgaria Poland Czech Republic Portugal Germany Romania España Russia France Slovakia Greece Switzerland Hungary Turkey Ireland Ukraine Israel United Kingdom Italy
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Regional website
EMEA Thought Leadership
Americas
Europe, Middle East & Africa
Asia Pacific
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Promotional Effectiveness Insights

Promotional Effectiveness Insights

IQVIA can help you take the right actions to improve your sales force performance and ensure the right message delivery.
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Locations Middle East & Africa Solutions Commercial Analytics Promotional Effectiveness Insights

Take impactful corrective actions

Ensure the profitability and success of your brand. Establish the effectiveness of your promotions to doctors and ensure that your promotional efforts are achieving the desired results and are resonating with the market.

We can help you with:

Contact us to help you evaluate promotional efforts, align them with the best marketing methods, and help improve your relationship with your customers.

Related solutions

KOL Mapping

Identify and profile the Key Opinion Leaders in a Therapy area

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