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"Top Issues for Pharma to Watch in 2022 and 2023

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Webinar
Measuring the Impact of Speaker Programs and the Value of this Critical Channel
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September 26, 2023

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1:00pm - 2:00pm

GMT-04:00

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Most Life Science Companies leverage Speaker Programs as a means to educate HCPs about disease states and available therapeutics and devices. Studies have shown it to be one of the most valuable channels for driving awareness, and one of the channels most preferred by HCPs.

Key takeaways:

  • What data is collected and methods currently utilized to understand the impact of speaker programs
  • How the measured impact of speaker programs informs speaker bureau strategy and tactics
  • Why it’s important to measure the impact of speaker programs and how to do so in a compliant way

 

Speaker:

Pablo Luzuriaga
 Director - Customer Success, Speaker Bureau, IQVIA

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Speaker Bureau

Learn how to evolve and elevate your HCP promotional and educational engagements with IQVIA Speaker Bureau.

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