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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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LEARN MOREMost Life Science Companies leverage Speaker Programs as a means to educate HCPs about disease states and available therapeutics and devices. Studies have shown it to be one of the most valuable channels for driving awareness, and one of the channels most preferred by HCPs.
Key takeaways:
- What data is collected and methods currently utilized to understand the impact of speaker programs
- How the measured impact of speaker programs informs speaker bureau strategy and tactics
- Why it’s important to measure the impact of speaker programs and how to do so in a compliant way
Speaker:
Pablo Luzuriaga
Director - Customer Success, Speaker Bureau, IQVIA
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