Healthcare brands can maximize their Over-The-Counter (OTC) performance for their marketing investment by leveraging deeper, faster, and more deterministic sales insights attributed directly to HCP and DTC campaign exposure.

One of the largest pharmaceutical manufacturers in the world came to IQVIA's Digital Enablement Center of Excellence to conduct a sales lift analysis for a top OTC pain relief medication. The brand's campaign reached several custom HCP audiences, created using clinical data, to recommend the medication. By combining IQVIA's powerful Identity Resolution with the industry's highest-quality datasets, this innovative analysis was able to deterministically link digital campaign performance to real-world purchase behavior - IQVIA's Media Operating System is the first to make this unique connection.