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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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As a global community, IQVIA continuously invests and commits to advancing human health.
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Medical Launch Readiness: The Key to Launch Success
Preparing a product for launch is a difficult and complex journey, and one that needs a wide range of involvement across functions.
Mar 14, 2023
- Locations
- United States
- Medical Launch Readiness The Key to Launch Success
Successful medical launch readiness means ensuring communications are laser-focused on patient and provider needs from pre-launch planning right through to post-launch evaluation. Learn how IQVIA’s Medical Launch Readiness services are designed to help medical affairs leaders build the right roadmap to achieve launch excellence.