Medical Devices and Diagnostics
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White Paper
Conjoint Analysis in the Medical Device Industry: A Powerful Tool for Answering Complex Business Questions
Aug 04, 2022
Conjoint Analysis is an advanced market research technique that can be used to answer a variety of key business questions across the product lifecycle. In this paper, we explore some of the ways we have used conjoint analysis to help our medical device clients prioritize device features, optimize pricing, estimate demand and determine the impact a new product will have on the market.