MIDAS®

Harmonize your market views worldwide.

Meaningful insights come from relevant data. IQVIA provides the data, analytics and expertise you need to look across different brands, different countries, and different healthcare systems.

One source, many insights

MIDAS® has long been considered the gold standard in market information. Integrating the breadth and depth of IQVIA's unparalleled data assets with advanced analytics and deep domain expertise, MIDAS helps you confidently

  • Track corporate performance globally
  • Understand your main competitors at a therapy and country level
  • Identify analogues to apply to your analysis
  • Learn how your competitors are performing
  • Identify and target new markets for licensing and development
  • Understand usage of your product across countries – by formulation and indication
  • Track prescribing information across countries
PRODUCT LAUNCH
Introducing MIDAS Disease
Get deeper insights into your disease of interest and optimize your product strategy.

With MIDAS Disease, add a disease dimension to your market analyses. Leveraging IQVIA MIDAS, hyper-segment your market and your competitive landscape by 600 diseases and 35 tumors. This will empower better data driven decision making to achieve continual business growth.

Dig deeper, identify new opportunity

Beyond product-level information, MIDAS can reveal trends at the level you need to proactively segment your market and prioritize new opportunities. Additional views include

  • Therapy areas
  • Manufacturers
  • Currencies
  • Formulation and ingredients
  • Innovative Brands and Generics

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