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MAIN/Solutions
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SOLUTIONS
  • Research & Development
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  • Safety & Regulatory Compliance
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LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

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MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2023

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • Connected Intelligence
  • AI & Machine Learning
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Genomics
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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AI & Machine Learning with a healthcare IQ.

Artificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Unlock the power of genomic research.

IQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.

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MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

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WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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MAIN/Contact Us
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PROMOTIONAL STRATEGY

Personalized engagement for high impact

Reach providers, patients, payers and key opinion leaders with relevant, timely, personalized communications that maximize commercial impact.
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Solutions Commercialization Promotional Strategy
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Find your "aha" moment

The pressure of running successful marketing campaigns has never been greater. Channels continue to proliferate, budgets are tight, and personalization is expected. IQVIA can help, by drawing more precise conclusions and generating deeper insights based on both your data and ours.

IQVIA provider data includes patient profiles, practice innovations, network memberships and other attributes that help you focus on key decision makers.

Our analytics, built on machine learning, creates real "aha" moments -- including which doctors are most likely to prescribe your brand, which opinion leaders are most likely to support its use, and where there may be opportunities you otherwise would have missed.

Machine learning is making promotion more personal

Machine learning has the ability to filter and organize vast amounts to quickly identify what messages work, when and for whom.

But algorithms need the right ingredients. And insights are only as good as the data and teams behind the scenes.

IQVIA brings together the data, analytics, technology and expertise necessary to identify promotional strategies that are personalized, relevant and effective. Solutions leverage

  • Deep market, customer and therapeutic expertise 
  • Behavioral and attitudinal customer analyses
  • Cutting-edge targeting and segmentation techniques
  • A range of healthcare data sources, including ChannelDyanmics and Xponent data

Decisions based on information, not instinct

The right data can help you proactively understand your audience, assess strategy and measure effectiveness. IQVIA aligns data, analytics, tools and expert knowledge based on the specific audiences and attributes of your product.

Choose channels that match your market

Whether you need to focus in or expand into global markets, our teams and solutions are built to support your brand’s geographical scope, strategic intent and partner strategy.

IQVIA supports customers with teams in more than 30 countries and a life sciences database that spans 100 markets worldwide. 

IQVIA recognized as Leader by industry analysts Everest Group

The 2023 Everest Group Life Sciences Operations PEAK Matrix® Assessment evaluated products from 28 companies serving the industry.

IQVIA was named a “Leader” and positioned highest of all companies surveyed.

Please click below to access the custom report for more details.

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IQVIA named highest positioned Leader by Everest Group

The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry.

IQVIA was the highest-scoring provider named in the Leader category.

ACCESS REPORT

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Blog
Choosing the right channel: Healthcare professional engagement preferences in a rapidly evolving environment - Part 1
By: Tom Woods

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