Enterprise Information Management
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Fact Sheet
Data, Analytics, and Infrastructure Strategy and Enablement
Understanding critical factors of an effective end-to-end data and enablement strategy to maximize insights, launch success, and scalability
Jul 20, 2022
Finding the right data and managing it properly can be challenging but is foundational to successful execution of brand strategy.
Data strategy begins with understanding product distribution and support programs, identifying target patients and their caregivers, and deriving the needs and KPIs of internal stakeholders in order to define the required data assets and subsequent requirements for data management, reporting, and analytics.
Read the fact sheet to learn how IQVIA's strategy enablement partnership program provides both expertise and guidance on relevant industry data and client-proprietary foundational data that is aligned to brand strategy, with actionable KPIs and an established data governance discipline from the start.
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