COMMERCIAL HCP PROFILING

Dynamic AI-powered HCP identification

Find and contact more of the right HCPs at the right time to advance commercial success with IQVIA’s dynamic HCP engagement and identification solutions.

Our industry leading solutions are powered by artificial intelligence and machine learning, leveraging the largest and most current patient and HCP databases available, coupled with dynamic AI-powered HCP predictive identification.

DYNAMIC HCP PROFILING & TARGETING

Understand high impact HCPs

Understanding the right HCPs faster is critical in today's competitive market. Brand and sales leaders, and the analytics and market research teams that support them, need better ways to maximize the efficiency and effectiveness of HCP-targeted resources.

IQVIA Dynamic HCP Profiling and Targeting enables you to identify HCPs by the roles they take along patients’ journeys and target high-impact decision makers with extreme accuracy. Better HCP segmentation and profiling means your sales and marketing efforts are more streamlined and can deliver higher ROI and revenue growth.

 

DYNAMIC HCP PROFILING & TARGETING

Identify high-impact decision makers for greater ROI and revenue growth

Understand high-value HCPs

Accelerate brand performance by profiling and segmenting high-value targets within your therapeutic area.

Dynamic HCP segmentation

Optimize your engagement strategy by leveraging ML techniques and AI-powered models to segment HCPs based on potential to drive impact.

Largest patient and HCP databases available

IQVIA bridges the largest and most robust patient and physician databases available today, refreshed in real-time to maximize actionability.

Refine tactical messaging

Develop highly tactical messaging for personal and non-personal promotion by delivery the right message to the right HCPs.

FIELD ALERTS

Reaching HCPs in “real time” before a medical event occurs

Brand and sales leaders need their brands to be in front of the right physician with the right message at just the right time. Proactively reach the right physicians before a medical event or decision occurs, so you can achieve greater impact with your outreach and optimize personalization of omnichannel engagement.

IQVIA Field Alerts enables you to identify patient opportunities and connect with physicians with extreme precision, so you deploy resources more efficiently, improve competitiveness, and drive market share.

The complexity and competitiveness of commercializing new and in-line therapies increase daily, especially in rare-disease, tightly defined patient populations, and multi-stage patient treatment journeys.  Leveraging IQVIA's robust patient data, Field Alerts can integrate AI to analyze complex interactions within the patient journey to generate focused HCP lists and time-sensitive insights.

 

DATA-DRIVEN PREDICTIVE ALERTS

Lift Rx volume. Drive growth. Leverage the power of AI.

20% increase in new patients starts

A Field Alerts customer increased the number of alerts from ~1,000 per month to ~2,000 per month, moving to a more dynamic targeting model, delivering a 5x greater rate of transition and a 20% increase in new patients starts.

Remarkable ROI

IQVIA predictive alerts enabled an oncology client to gain $6.2 million ROI by rapidly identifying patients who would benefit from diagnosis or treatment and reaching their HCPs at the right time with the right message.

Gain up to 35% RX uplift

With IQVIA predictive modelling and automated alerts, a client generated a 35% RX uplift and $10.5 mil in incremental revenue.

27% increase in brand conversions

See how Field Alerts generated a 27% increase in brand conversions for triggered HCPs versus non-triggered HCPs.

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KNOWLEDGE HUB
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