Brand and sales leaders need their brands to be in front of the right physician with the right message at just the right time. Proactively reach the right physicians before a medical event or decision occurs, so you can achieve greater impact with your outreach and optimize personalization of omnichannel engagement.
IQVIA Field Alerts enables you to identify patient opportunities and connect with physicians with extreme precision, so you deploy resources more efficiently, improve competitiveness, and drive market share.
The complexity and competitiveness of commercializing new and in-line therapies increase daily, especially in rare-disease, tightly defined patient populations, and multi-stage patient treatment journeys. Leveraging IQVIA's robust patient data, Field Alerts can integrate AI to analyze complex interactions within the patient journey to generate focused HCP lists and time-sensitive insights.