COMMERCIAL MARKET PROFILING

Data-driven Market Insights

Empower your market strategy with clear data-driven insights of the size and scope of geographic and therapeutic area markets correlated with patient cohorts, providers, and treatment modalities.

Market characteristics allow for clinical, demographic, and socioeconomic patient profiling, mapping of clinical journeys, and identification of key HCP decision makers. Treatment characterization analyzes treatment pathways, prevalence, and more, utilizing standardized analytical packages, multiple database access, parallel cohorts, and validated phenotypes.

Lead your industry by leveraging unparalleled insights, making informed decisions and driving agility. Contact us to learn more.

MARKET CHARACTERIZATION

Explore market changes to find new intervention points

Getting the correct answer quickly is a critical driver of pre-launch and new label or off label indication strategy.

Which is why brand leaders, and their market research teams, need a deep understanding of the market landscape.

IQVIA Market Characterization delivers highly diverse patient profiles, complex journey mapping, and related HCP interactions with speed and precision, so your efforts are more agile, competitive, and focused on market growth.

Our Market Characterization platform gives you access to constantly updated analytics to help you understand diseases, diagnosing pathways, eligibility, and prescribing patterns. Healthcare Market Characterization enables exploration of market changes before, during, and after launch to find new intervention points and physicians to target.

 

MARKET CHARACTERIZATION

Be more agile, competitive, and focused on market share growth

Dynamic Characterization & Journey Mapping

Access to constantly updated analytics to understand competitive share, diagnosing pathways, eligibility, and prescribing patterns.

Find new intervention points

Explore market changes before, during and after launch to find new physicians to target or segment.

Largest patient and HCP databases available

Leverage the largest and most robust databases available, refreshed weekly to maintain currency.

Unrivalled experience and expertise

We deliver unparalleled capabilities to drive your success by seamlessly integrating data, advanced analytics, unmatched healthcare domain expertise and consultative approach.

TREATMENT CHARACTERIZATION

Simplified multi-database research: remove data access & administrative barriers

Map patient pathway journeys and leverage multiple parallel related complex cohorts with Treatment Characterization.

With IQVIA's fully managed service, our experts can create a single query and apply it to multiple databases to gain rapid access to data by leveraging the OMOP Common Data Model (CDM) and methodology. This allows us to harmonize disparate data formats and content from different countries, healthcare settings and data capture modalities. As well as enhancing reliability and reproducibility by using standardized analytical packages and validated phenotypes.

 

TREATMENT CHARACTERIZATION

Reproducibility, efficiency, reliability and reduced cost of ownership 

Reliability & Reproducibility

The OMOP Common Data Model (CDM) harmonizes disparate data formats and content from different countries, healthcare settings and data capture modalities.

Gain Efficiency

Standardization enables reusable analytics packages across multiple OMOP CDM databases.

Access commercially unavailable global data

The federated network enables central planning and remote execution of analyses. Expansion of studies beyond IQVIA is possible with access to our federated network partners.

Reduce cost of ownership

Reduce multi-database research barriers by executing analytics within data partner institutions, eliminating patient-level data access and concerns around data governance, privacy laws, and firewalls.

VISIT OUR COMMERICAL & BRAND
KNOWLEDGE HUB
Want to see how IQVIA’s solutions can help you increase brand growth?

Visit our free knowledge hub with actual IQVIA client cases studies, in depth webinar replays, podcast episodes, blog articles, and other demonstrations of the effectiveness of IQVIA’s Real World Data and technology solutions to deliver higher ROI and revenue growth.

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Solutions for Payers, Providers & Government

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