Deliver innovative and effective speaker programs with connected intelligence by combining unparalleled data and advanced technology with service excellence to enhance HCP engagement and increase brand loyalty.
Life sciences companies are seeking innovation in the design and delivery of their speaker programs due to restricted HCP access, increased regulatory oversight, and shifting preferences within engagement modalities.
Peer-to-peer learning remains the most effective method of education for HCPs, and successful pharmaceutical companies are delivering personalized experiences by incorporating advanced technologies to improve meeting effectiveness. Leveraging machine learning to identify the right mix of HCPs for programs, and then linking the training with your omnichannel strategy through on-demand and digestible content in and out of meetings, transforms engagements.
Learn how to evolve and elevate your HCP promotional and educational engagements with IQVIA Speaker Bureau.
Combine IQVIA Thought Leader Network data to improve your ability to identify the right speakers and attendees and leverage advanced analytics to measure and continuously optimize your speaker programs.
This annual snapshot of the state of Life Sciences promotional speaker programming reveals a pharmaceutical prescriber education landscape that has changed drastically, and in many ways permanently.
Thought Leaders are vital to an effective product market strategy, but identifying and engaging those experts can be a difficult process that yields inadequate results. Today's healthcare providers need to look beyond traditional Key Opinion Leaders and turn to Network Science to support effective Thought Leader targeting for the most successful launch and commercialization outcomes.
